FULL-SERVICE MARKETING FOR ROOFING COMPANIES
A blue-hour cutaway home showing the heating and cooling, plumbing, electrical, roof and septic systems that keep it running.

You run the business. We bring the marketing.

We help roofing companies earn trust and get more repair and replacement leads. One team runs your ads, search, social, email, direct mail and website.

Client work

Helping RPS
grow since 2019

A finished RPS metal roof on a timber home, photographed from above
RPS Metal Roofing
400%

revenue growthduring our partnership · 2019–2026

IGG Local or RPS brand logo

Florida metal roofing manufacturer & distributor

A full-service partnership.

RPS serves homeowners and contractors. We support its growth with paid media, email, SEO, and ongoing website and creative work.

What went into it

Paid ads that reach homeowners and contractors
Email and SEO that keep RPS visible
Website and creative support
10×

website trafficover the course of our engagement

Your full-service Roofing marketing team.

One team running your marketing month after month, so customers find you, choose you and call.

Paid ads & retargeting · SEO & AI search · Reviews · Social media · Email · Direct mail · Website & creative · Analytics & reporting

IT STARTS WITH A SEARCH
“roof inspection in my area”
A cutaway roof showing its roofing layers and timber structure connected by a stream of green light.

Connect local inspection, repair and replacement searches with the services and materials you offer.

Show completed roofs, material choices and customer reviews that help people compare their options.

Create a clear route to request an inspection or estimate and measure where each inquiry came from.

Follow up on inspection requests and open estimates, especially while homeowners compare proposals.

“I got a guy.”

A full-service marketing team you know by name.

Growing up in New Jersey, Jeff was used to hearing “I got a guy” whenever someone needed a trusted recommendation. As his marketing network grew, he became that guy: the person friends and colleagues called when they needed a website, email marketing or the right specialist. That’s how IGG Marketing got its name.

IGG Local is the home-services division of IGG Marketing.

jeff baskin

Jeff Baskin

Marketing strategy

Jeff brings 12+ years of agency and in-house experience, including roofing and construction. He specializes in marketing that drives a response, with brand experience including Worx, Centene and It’s A 10 Haircare.

joe arduini

Joe Arduini

Websites & search

Joe brings 13+ years of agency and in-house experience. He has led campaigns for Hard Rock International, MGM Resorts International and Rip Curl, combining stronger websites with content that connects with customers.

haley bowers

Haley Bowers

Marketing Manager

Haley keeps clients and creative teams connected. Her background spans graphic design, video editing, web development and project management, helping move your marketing from the plan to finished work.

Your three biggest opportunities.

To get found and generate more quality leads.

Three priority findings, the evidence behind each and what to fix first. Free, in 3 business days.

3 business days
From request to findings

Your audit request

Tell us about your business and what you want to grow.

We will email your free audit within 3 business days. Prefer to talk? Call 561-247-3835. We use your details only to prepare and send your audit. Privacy policy

Before we talk.

We work with established home service companies ready to invest in ongoing marketing. Fit comes down to your goals, needs and the work we can do together.

One team plans, runs and tracks your marketing, from your ads and website to customer follow-up.

Yes. We’ll assess it and recommend whether to improve it or rebuild it.

We map the areas you serve and the jobs you want more of, then plan ads, pages and content for each market.

No. We won’t work with another business in the same service line and service area while we’re working together.

You own your ad accounts, website, creative assets and campaign data. They stay yours when our partnership ends.

We start with a 90-day commitment. After that, you can cancel with 30 days’ notice.

We can talk through the findings and recommend an ongoing partnership if there’s a fit.